FIND PMF, SAVE THE PLANET

PMF 2.0 for Climate Startups

The climate imperative isn’t enough for a startup to win.

Hey, I’m Peter and I help climate founders find and improve product/market fit.

I created a practical, experience-based approach born out of my operational work with nearly 100 startups.

It’s called PMF 2.0 for Climate Startups and is available via Live Bootcamp and Self-Serve Course.

Unscripted reactions from climate founders and thought leaders experiencing my PMF 2.0 approach

PMF 2.0 Recent Articles

Is your product truly scalable?

“Big problem, big market” isn’t enough. The top risk to PMF is use case scalability— a re-frame of product scalability.

Read
ICP adjacent is not ICP

Listening to ICP adjacent customers is like trying to action personal development feedback from an ex lover or bad boss.

Read
Founder Q&A: design programs

3 really good questions about design partner programs I always get from climate founders in the trenches.

Read

PMF 2.0 up on stage at SF Climate Week

I was joined by climate founder and thought leader Nat Bullard (Halcyon) and climate VC Priscilla Tyler (True Ventures) where we talked about surviving and thriving in what is an increasingly difficult world for climate founders.

Jump in with me: PMF 2.0 Programs

Overview

Get a firehose of PMF strategy and tactics. Make progress toward your business and climate goals in realtime.

Change the way you think about:

Progressing your revenue stage eg $0-500k, $1-2M ARR
Increasing % customers that truly love your product
Raising your next round

Embrace the process of PMF, not the end state:

Understand & leverage leading indicators of PMF
Use product development to drive quality revenue
Re-frame your GTM strategy and approach
Improve experiment speed, quality, and rigor
Operationalize PMF thinking and tactics

Defining & De-Risking PMF
Design Partner Programs
Product Led & Sales Led Growth
Pricing & Packaging
Local Maximum Challenge
Wedge Strategy
Experiment Toolbox
Ideal Customer Profiles
Investment Mix
PMF in the Wild
PMF State of the Market

Programming

Program Options

Live Bootcamp (Remote)

for pre-seed/seed founders

6 sessions across 6 weeks

75 min live sessions

16 distinct climate pmf modules

1:1 access to Peter via text and slack

Up to 3 team members per startup

$2,999 x 2 installments

Scholarship rates available

Next Cohort Starts Q1 2025

Request Application

Self-Serve Course

for idea stage founders

30 min video sessions

5 distinct climate pmf modules

downloadable frameworks/homework

$999

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Custom Advisory/Coaching

My approach is “active” insofar as I’m not going to sit back and tell you war stories about my past endeavors, something that plagues most advisory relationships. I’m going to get my hands dirty to help you progress your most important challenges.

If you want 1:1 help, reach out.

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