DECARBONIZE YOUR WORLD
Product/Market Fit Bootcamp for Climate Startups
My bootcamp helps founders hit their next milestones:
Progress your revenue stage eg $0-500k or $1-2M ARR
Increase customers that truly love your product
Patch your leaky bucket (funnel)
Right-size your unit economics
Raise your next round
The action packed curriculum includes:
Defining & De-risking PMF
Ideal Customer Profiles
Design Partner Programs
Product Led vs Sales Led Growth
Pricing & Packaging
Experiment Toolbox
Wedge Strategy & Investment Mix
Local Maximum Challenge
Founder Stories & Guest Speakers
PMF State of the Market
My Q1 2025 Bootcamp sold out and we welcomed some of the best and brightest founders — pre-seed, seed, and series a — from across the world:
San Francisco
Seattle
Calgary
Washington D.C.
Rio de Janeiro
London
Bordeaux
Berlin
Cape Town
It has been a wonderful communal, collaborative experience for all.
If you're feeling pressure to scale, but don't have a repeatable formula yet, you likely have weak PMF.
There's a common stall out period for most startups between $100k and $10M in revenue. This is by far the hardest stage of the PMF journey — 87% of startups expire before ever reaching $10M ARR.
The first thing you have to do is strengthen PMF. This requires founders to harness their emotional intelligence and make counterintuitive decisions like firing customers, reducing service levels, and niching down before scaling up.
These are unique-to-PMF operating challenges and they are the hardest decisions successful startups ever make.
Next Bootcamp is Summer 2025
reserve your spot now
👇hop on the waitlist👇
About Peter
Prior to running my own advisory firm, Alternate Future, I spent almost two decades leading product at startups and growth stage companies.
My operational experience ranges from:
-> Pre-Seed to Series E
-> Pre-revenue to $100M in ARR
-> 1 to 1000 in headcount
-> Pre-PMF to Strong PMF
I've been through dozens of PMF attempts — some successful, some not.
My current portfolio of clients is climate-centric as is my product/market fit bootcamp for climate startups.
I have specific, in the trenches experience with:
-> Carbon Management
-> Scope 3 Supply Chain Engagement
-> Decarbonization
-> Energy Information
-> Climate Risk
-> Carbon Removal & MRV
I've worked across product mediums that include:
-> SaaS
-> Platforms
-> AI/ML
-> Analytics
-> Marketplaces
I help founders with product, gtm, and scaling.
I help founders see what’s around the next corner.
1 + 1 = 3
In Q2 of 2025, I am running Product/Market Fit programming for Climate Collective's AI x Climate Accelerator.
Anna Lerner , the CEO of Climate Collective, is a thought leader and changemaker in the climate space. She built her chops at the World Bank and Meta for many years. The accelerator is funded by Patrick McGovern, a successful founder/ceo turned investor and philanthropist and is run in partnership with the United Nations Development Programme, arm, and Crusoe.
I offer this type of private and custom programming for your cohorts and portcos.
If you’re an accelerator or VC,
What my partners say about me
“Peter’s approach to PMF cuts right through the BS and has enabled me and my team to maximize our speed of learning. With his help, we established a PMF team, ran a design partner program, and landed our first customers in less than 4 months. He is very deft and has a very soft touch, but is constantly pushing us and nudging us and challenging us. He is our personal PMF coach and knows exactly what we need to hear and when we need to hear it.”
Bruce Falck
Founder & CEO, Halcyon AI
Seed, $10.8M Raised
Energy Information Data Platform
“Peter’s philosophy around startup building helped us think deeply and execute intelligently around our moat and network effects. We were at a PMF crossroads and needed to expand beyond our original core product for the first time. His unique perspective gave us a roadmap through ambiguous moments and helped us create a stickier product, drive network-based revenue, and land strategic investment. The coaching he provides to me and the team is invaluable."
Ben Peddie
Founder & CTO, Emitwise
Series A, $20M Raised
Carbon Mgmt for Supply Chains
"We acquired a startup to build a ‘Kayak for coworking’ alongside our core business. Peter was VP of Product for the acquired company and stayed on to help us figure out how to push past where the business had plateaued pre-acquisition, at about $1.5M in GMV. Peter had a rare combination of informed optimism, clarity of thought, and stick-with-it-ness. He diagnosed what was blocking product/market fit and built our strategy for where we should take the business. He is a methodical decision maker who whittles away at hairy problems — and is also super fun to work with."
Anna Levine
Chief Commercial Officer, Industrious
Series E, $522M Raised Aquired by CBRE for $850M
Flexible Workplace Provider
I’ve introduced Peter to many True Portfolio founders and have witnessed the deep value these relationships have fostered in achieving stronger product-market fit. His sound operating guidance straddles the line between philosophy and tactics in a way that really speaks to founders. I’ve received tons of positive feedback from founders that Peter provides unique perspectives throughout the startup journey, especially when there are so many unknowns in where to devote energy. I’d recommend Peter to founders looking to improve their product/market fit, and for so much more.